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Swyft Blog

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Waste is a huge problem in the interiors industry. However, the societal focus to move towards a more sustainable future is making brands think about how they can operate in a more sustainable way.

We sat down with Jules Haines, founder and director of Haines Collection, to understand how she is fighting against interior waste and how we, as a collective, can think more sustainably.
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Introducing In Bed With Swyft, a new series of interviews with incredibly talented creatives across various industries. Over the course of six episodes (broadcast on IGTV), we talk with journalists, CEOs, beauty specialists and fashion experts about their creative journeys.


In this second episode, Naomi Bonafoux sits down with Fleur Ward, an award winning Interior Designer who helps provide creative solutions for her clients. In this interview, Fleur chats about her interior style, gives invaluable advice on how to get into the industry for aspiring interior designers, and talks interior trends.

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If it's time to give your living room a bit of a makeover, then lighting is your interior design secret weapon. A few strategic choices and simple changes can make a world of difference to the look and the mood of a sitting room – and without breaking the bank.

We asked the lighting experts at Pooky for their top tips for transforming a living room with little more than a crafty use of lamps and shades.

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Introducing In Bed With Swyft, a new series of interviews with incredibly talented creatives across various industries. Over the course of six episodes (broadcast on IGTV), we talk with journalists, CEOs, beauty specialists and fashion experts about their creative journeys.

In the first episode Naomi Bonafoux sits down with Catherine Hayward, fashion director of Esquire UK.

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There’s an “upcycling revolution” happening in the furniture industry and it’s about time we all got onboard. Upcycling furniture has become increasingly popular over the past 18 months – possibly due to the pandemic, with more time at home to be creative, coupled with sustainability being high on the agenda.
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The long awaited British summer is finally here (writing this as it’s tipping it down outside). 

Restrictions are lifting, so entertaining outside has become one of the ways we can get our social lives back on track. We asked One World – a Swyft partner and furniture retailer based in London – to share their thoughts on how to create the ideal alfresco experience. 

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There’s no better place to go for home inspiration than Pinterest. And, with 478 million active users, Pinterest is a great way to find the latest trends. So, what are the most searched for living room trends and colour schemes on Pinterest? Which rooms do we seek the most inspiration for? And which pictures are being pinned the most for inspiration?
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At Swyft, we pride ourselves on the fact that our main factory facilities are based on the outskirts of Porto, Portugal. Boasting a rich pool of talented craftsmen and upholsterers, Portugal is the home of upholstery and furniture manufacturing, and it acts as a perfect base for our manufacturing operation. 

We chatted to Paul Fielden, Co-Founder and Director at Swyft, to learn more about the upholstery college, our partnership with them and a brief history of furniture manufacturing in Portugal.

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