Press

We're very proud to present some of the coverage we've received: from featuring in one of the biggest online publications in the US, Fast Company, to having an article written about us on the BBC, and starring in the No 1 design magazine, Dezeen.

Our Model 01 collection has also featured in TV shows: Interior Design Masters on BBC 2, Steph’s Packed Lunches on Channel 4 and Sky Arts Live at The Globe.

  • “Best Sofa Bed”

    Good Housekeeping – July 2025 

    “All of Swyft’s sofas come in a box for easy delivery and placement, so no struggling through doors! Everyone who tried this velvet three-seater said they’d recommend it to others – one told us their friends had slept over on it and then went and bought their own!” 

    Click here to read more 
  • “Is this the best Morris & Co. homeware collaboration yet?” 

    Ideal Home – July 2025 

    “Known as the maker of some of the best sofas currently available on the market, Swyft is a fellow British brand and the pairing of Swyft’s contemporary furniture shapes and Morris & Co.’s classic nature-inspired prints is spot on.” 

    Click here to read more 
  • Swyft x Morris & Co collaboration 

    Livingetc – July 2025 

    “For those who favor a more heritage-inspired aesthetic, this iconic collaboration with Morris & Co provides a sophisticated way to honor tradition, while still embracing the clean lines and simplicity of modern silhouettes.” 

    Click here to read more 
  • “A wholly stylish affair with design roots in mid-century modern.” 

    The Independent – June 2025 

    “ The Swyft Model 02 boasts a wide comfy seat; firm but suitably slouchy back cushions; and a slimline frame that makes it compact enough for tight spaces. You wouldn’t know this one’s a sofa bed at all.” 

    Click here to read more 
  • The Swyft Model 03 3-seater

    Metro – April 2025 

    “Top 6 items any first-time buyer should have on their shopping lists as chosen by our shopping expert.” 

    Click here to read more 
  • The Swyft Model 01 

    The Standard – March 2025 

    “Mid-century design; check. Minimalist aesthetic; check. Option to upholster in a just-so shade of velvet; but of course.” 

    Click here to read more 
  • Finding the perfect sofa, no matter your budget 

    Vogue – November 2024 

    “The Swyft Model 04 3-seater transforms into a standard-sized double bed, so is perfect for those short on guest bedrooms, plus you can also remove the arms if you’re short on space.” 

    Click here to read more 
  • “A mid-century product duo we’re coveting desperately.” 

    Country & Town House – September 2024 

    “The new dining table (Dining Table 01) includes extendable seating for six to eight with solid white oak legs and wood edging. The table has a real oak veneer for longevity.” 

    Click here to read more 
  • The Best Sofa Brands For All Budgets 

    Sheerluxe – January 2024 

    “With all of its sofas delivered in boxes for easy assembly on site, you'll never have to worry about whether your Swyft sofa can squeeze through a doorway or stress about getting it up a curving staircase.” 

    Click here to read more 
  • The Swyft Model 04 

    “With its eye-catching design and plush velvet and linen finishes, Swyft’s Model 04 Sofa Bed has us kicking back and relaxing to find out if comfort and style can really go hand-in-hand.”

    Click here to read more 
  • "The Ideal Home - approved sofa in a box brand"

    Ideal Home - May 2023

    “Designed with urban living in mind, the model 08 sofa bed looks to be a modern solution for those with a small living room looking to maximise their living space without sacrificing style or comfort."

    Read the full article here.

  • "The Swyft Model 01"

     Dezeen - January 2020

    "London start-up Swyft has produced a sofa that one person can put together on their own without the need for any tools.Unlike other home-assembly flat-pack furniture items, which require a hammer, screwdriver or Allen key to put together, the Swyft sofa requires no specific tools..."

    Click here to read more.

  • "Easy-to-assemble couch won’t test your relationship" 

    Fast Company - January 2020

    "If you are of sound enough mind to make it past the crying children; the long, winding line for Swedish meatballs; and the expansive warehouse to pick up your furniture stacked in flat boxes, the modern, price-savvy furniture buyer has one more hurdle to jump..." 

  • "Perfect for people in flats, who need a fuss-free solution" 

    Heart - April 2020

    "If you have ended up with extra people quarantining at yours and you're struggling to fit everyone on the sofa - or you've realised that yours isn't suited to longterm lying-down-and-watching-TV - then you might be interested in this genius product from British brand Swyft." 

  • "Is this the future of furniture?"

    "Buying a sofa that comes packed up in a box for you to assemble isn’t a new concept. After all, Ikea has been churning out flatpack furniture for years. But this year, more and more new companies are popping up on the market offering a small range of sofa styles delivered in a compact box that arrives within a couple of days of your order..." 

    Click here to read more.

  • "This flat-pack sofa can be assembled without tools" 

    Apartment Therapy - January 2020

    "Avoid lugging out your toolbox and wiping away sweat beads of frustration over trying (and failing) to assemble a piece of furniture. London-based startup Swyft recently unveiled its unique flat pack sofa design..." 

    Click here to read more.

  • "The geniuses at Swyft"

    RealHomes.com - January 2020

    "Picture the scene: you have spent weeks picking the perfect sofa, you've ordered swatch after swatch to find the right fabric, you've marked with tape exactly where it will go, you've bought cushions, rearranged the living room, planned the set up of next year's Christmas cards – you've based your future around this sofa..." 

    Click here to read more.

  • "Is the future flat-packed?" 

    BBC - May 2020

    "A new generation of furniture design is taking the struggle out of self assembly – and shaking off its old image. Clare Dowdy explores the next-level flat-pack designs." Click here to read more.