Swyft

“I think the question really should be, if the build quality is just as good, why would you want something that is bulky, in one piece and can’t be moved into your new place? That’s actually a compromise and a limitation on your lifestyle, not the three to five minutes it takes to assemble the piece.”

"Buying a sofa that comes packed up in a box for you to assemble isn’t a new concept. After all, Ikea has been churning out flatpack furniture for years. But this year, new companies are popping up offering sofa styles delivered in a compact box that arrives within a couple of days of your order..."

"London start-up Swyft has produced a sofa that one person can put together on their own without the need for any tools. Unlike other home-assembly flat-pack furniture items, which require a hammer, screwdriver or Allen key to put together, the Swyft sofa requires no specific tools...." 

"If you are of sound enough mind to make it past the crying children; the long, winding line for Swedish meatballs; and the expansive warehouse to pick up your furniture stacked in flat boxes, the modern, price-savvy furniture buyer has one more hurdle to jump...."