This Black Friday and Cyber Monday, we’re throwing discounts out the window in favour of some wholesome conservation. During Black Friday week, Monday 23rd to Monday 30th November, we pledge to plant two trees for every sofa we sell - that’s double what we normally do!
The world we live in is a lovely place and we want to keep it that way, which is why we have opted for a greener offering during Black Friday. We want to give back, reduce our carbon footprint and make it easier for our customers to help tackle climate change.
How are we going to do this?
We have teamed up World Land Trust, an international conservation charity which aims to save and protect the world’s natural ecosystems. They focus on conserving biodiversity, protecting threatened habitats and endangered species. As well as raising awareness for conservation in the UK and around the world, World Land Trust also develops partnerships with local organisations who engage with local communities.
World Land Trust action their mission through purchasing land to create protected reserves for wildlife, reforestation through tree planting and assisted natural regeneration, and funding the work of rangers who protect the land. We feel strongly about sustainability and finding ways to combat our environmental impact. You can read more about the charity here.
We are continuously working hard to minimise our environmental impact. We know we’re not quite there yet and we are always continuing to review our efforts, but here are the two other ways we are making an impact today:
FSC certified materials
We only use FSC certified woods when manufacturing our sofas. FSC is a certification from the Forest Stewardship Council which ensures wood and other materials come from well-managed forests or recycled sources. FSC products vary from non-timber forest items such as cork and latex to more traditional wood items such as tables, houseware, desks, chairs etc.
Alongside forests, FSC also helps look after the wildlife who call FSC forests home - with their work has been recognised by WWF. Sourcing materials responsibly is high on our agenda, so we ensure all of our materials are FSC certified.
The FSC has developed a list of rules which define good forest management, which include the protection of wildlife, continued long-term economic viability and recognition of the communities and indigenous people living off the forest. In the countries where the FSC is not yet established then the Soil Association Certification has adapted the standards.
We want to ensure our packaging is made from 100% recyclable materials - easier said than done. Most of our packaging is cardboard, but in order to protect the cushions and fabric during transit we have had to use a form of plastic. This plastic is made with d2w technology.
D2w technology breaks down the plastic until it's no longer a plastic. It speeds up oxidation until the item can no longer be classed as plastic, with the end result leaving no trace of toxic residue or microplastics. D2w can be recycled with conventional polymer, is made with recylate and classed as biodegradable. You can read more about it here.