Last year, we threw out the traditional Black Friday approach in favour of a more planet-friendly initiative of offsetting carbon for every product solved. We decided we didn’t want to stop there, and now, partnered with Ecologi, we offset the carbon footprint created by each and every product. To date, we’ve helped plant over 5000 trees and supported 9 different carbon reduction projects.
Ecologi funds individual projects that help to preserve forests, create renewable energy solutions and educate on the importance of protecting the environment. By shopping with Swyft, you’re doing your bit in choosing a responsible retailer.
Are Swyft doing a black Friday sale?
This year, we’re not running black Friday promotions. We think the most sustainable sofa is the one you already have. Shockingly, a huge 22 million pieces of furniture are sent to landfill each year* (*North London Waste Authority, 2021 report).
That’s why our makers create furniture that’s built to last, with quality at the top of the agenda. Using robust materials and championing industry-leading manufacturing innovations means we can deliver products that are truly durable. It’s the reason for our minimum 15-year frame guarantee, top standard fabrics and handmade quality.
Producing products in our own Portugal factory allows us to continually work on product improvements and efficiencies – whether product, component-related or process driven. This ensures that we can offer our customers the highest quality product for the price they pay. Put simply, we’re top of the list when it comes to value for money.
What else does Swyft do for the environment?
We know there’s loads more work to do, and we’re consistently working hard to make changes to be more environmentally friendly. Transparency is really important to us, which is why we aim to keep our customers and partners updated on our progress.
This year, we’ve begun removing duck down feathers from all of our products. By replacing this material with a non-animal derivative foam, we’re making a move in the right direction for more ethical production and hope other retailers will follow.
Over in our warehouse, our team are gearing up for an increase in refurbished models. We believe a circular economy is really important and the more sofas we can save from landfill, the better. By taking a repair-first approach to our sofas, we’re able to significantly reduce the waste our business produces and pass on worthwhile savings to our customers.
Finally, our design team are currently working on how our packaging can be improved even further from the recyclable boxes we currently deliver our sofas in.