Swyft was launched to answer one question: do people want quality furniture, faster?
We started Swyft because we believed there was a better way to make furniture. We believe that you shouldn't have to wait weeks for delivery. We believe that your furniture should fit, no matter how many flights of stairs or tight doorways you have to get through. And we believed in great design, that's thoughtful, comfortable and that will last a lifetime.
So, with this in mind, we sat down with a team of designers, craftsmen and marketing folk to build on these fundamentals. What happened next was a flurry of excitement. The designers scribbled away, our craftsmen got technical and the marketing folk had a branding brainstorm until the Sofa In A Box was born; a sofa which could be delivered to your door in 24 hours through the tightest of entranceways, assembled in minutes and delivered in small, easy to handle boxes.
PIVOT, no more.
Our craftsmen will forgive you for thinking a sofa that comes in a box wouldn’t be comfortable, but that’s where you’d be wrong because we employ some of the craftiest craftsmen in town, who not only make fantastic quality furniture, they also make sure they are pretty darn comfortable too.
Between you and me, we’ve been dabbling in furniture for many years, secretly jotting down each problem we’ve stumbled upon: sofas not fitting through doors, long wait times for furniture, mix up with fabrics in the factory or manufacturing delays. We’ve seen it all.
So, with this wealth of knowledge, we built a product that guarantees a seamless end-to-end experience, where comfort, quality, convenience and sustainability lies at its heart.
After five years of planning and research, we launched Swyft in December 2019 and haven’t looked back.
The world we live in is a lovely place and we want to keep it that way, that’s why we are working hard to minimise our environmental impact. We know we’re not quite there yet and we are always continuing to review our efforts, but we here’s three ways we are making an impact today:
World Land Trust
World Land Trust is an international conservation charity which aims to save and protect the world’s natural ecosystems. They focus on conserving biodiversity, protecting threatened habitats and endangered species. As well as raising awareness for conservation in the UK and around the world, World Land Trust also develops partnerships with local organisations who engage with local communities.
World Land Trust action their mission through purchasing land to create protected reserves for wildlife, reforestation through tree planting and assisted natural regeneration, and funding the work of rangers who protect the land. We feel strongly about sustainability and finding ways to combat our environmental impact, so for every sofa we sell we will plant one tree through World Land Trust. You can read more about the charity here.
FSC sourced materials
We only use FSC certified woods when manufacturing our sofas. FSC is a certification from the Forest Stewardship Council which ensures wood and other materials come from well-managed forests or recycled sources. FSC products vary from non-timber forest items such as cork and latex to more traditional wood items such as tables, houseware, desks, chairs etc.
Alongside forests, FSC also helps look after the wildlife who call FSC forests home - with their work has been recognised by WWF. Sourcing materials responsibly is high on our agenda, so we ensure all of our materials are FSC certified.
The FSC has developed a list of rules which define good forest management, which include the protection of wildlife, continued long-term economic viability and recognition of the communities and indigenous people living off the forest. In the countries where the FSC is not yet established then the Soil Association Certification has adapted the standards.
We want to ensure our packaging is made from 100% recyclable materials - easier said than done. Most of our packaging is cardboard, but in order to protect the cushions and fabric during transit we have had to use a form of plastic. This plastic is made with d2w technology.
D2w technology breaks down the plastic until it's no longer a plastic. It speeds up oxidation until the item can no longer be classed as plastic, with the end result leaving no trace of toxic residue or microplastics. D2w can be recycled with conventional polymer, is made with recylate and classed as biodegradable. You can read more about it here.
We want to ensure our employees are well looked after no matter where they sit in the team. We are proud that the areas within our supply chain that we own are covered by the regional national living wage, meaning fair and just working conditions for the entire team.