We’re Swyft, a fast-growing furniture brand bringing quality, style, and convenience to homes across the UK.
Location: London
Department: Retail
Reports to: Retail & Store Operations Manager
Contract Type: Full Time
Role
The Store Manager is accountable for the commercial performance, people leadership, and operational execution of their store.
This role is about running the store as a high-performing retail business, not simply overseeing day-to-day activity. You will lead from the floor, drive sales performance, develop your team, and execute clear standards set at a multi-site level.
You will work closely with the Retail & Store Operations Manager, who provides direction, coaching, targets and structure. Your role is to execute consistently, manage performance daily, and build a strong team underneath you. Strong performance in this role creates opportunities to support new store openings.
Key Responsibilities
1. Sales Performance & Commercial Ownership
Delivery of all store-level KPIs, including:
· Revenue
· Conversion
· AOV
· Appointments and follow-up
· Actively manage performance on a daily and weekly basis, not just report results.
· Translate weekly targets into clear actions for your team.
· Use data and insight to identify opportunities and address underperformance quickly.
· Lead by example on the shop floor, demonstrating strong sales behaviours.
2. Team Leadership & Development
· Lead, motivate and develop a high-performing sales team.
· Set clear expectations around behaviours, standards and accountability.
· Coach your team in:
o Confident selling
o Product knowledge
o Customer journey execution
· Build strong deputies and senior sales capability to support coverage and progression.
· Conduct regular 1:1s, performance conversations and development check-ins.
· Take ownership of underperformance within your team, with support from the Retail & Store Operations Manager where required.
3. Customer Experience
· Deliver a consistently premium, welcoming and confident showroom experience.
· Ensure every customer receives:
o A warm, professional welcome
o Clear guidance and reassurance
o Timely and effective follow-up
· Execute agreed service rituals and appointment standards.
· Actively review customer feedback and take action to improve experience and confidence.
4. Operational Excellence
· Ensure the store operates smoothly and compliantly every day.
· Own execution of all operational standards, including:
o Rota planning and coverage
o Stock management and deliveries
o CRM hygiene and lead management
o Showroom standards and readiness
· Use checklists and routines to maintain consistency.
· Flag operational risks or constraints early to avoid performance impact.
5. Visual Merchandising & Showroom Standards
· Maintain a showroom that reflects Swyft’s brand, design ethos and quality standards.
· Ensure:
o Floor models are clean, accessible and well-presented
o Pricing and POS are accurate and up to date
o Displays are executed consistently with central guidance
· Work with the Retail & Store Operations Manager to support launches and updates.
6. Working with the Retail & Store Operations Manager
· Engage fully in the management cadence, including:
o Weekly performance reviews
o Monthly business check-ins
o Store visits and coaching sessions
· Take clear direction and feedback and follow through on agreed actions.
· Contribute insights from the floor to help improve standards and processes as the retail estate grows.
· Be open to development, progression and increased responsibility over time.
Experience
· Proven experience as a Store Manager or strong Assistant Manager in a sales-led retail environment.
· Commercially minded, with confidence owning targets and driving results.
· A visible leader who enjoys being on the shop floor.
· Strong people management and coaching skills.
· Organised and disciplined in execution.
· Comfortable working within clear standards while helping improve them.
What We Look For
We are looking for someone who embodies our values:
· Curiosity & Problem-Solving: You love to understand customer needs and find creative solutions.
· Grit & Determination: You can handle challenges, stay motivated, and push through obstacles.
· Hunger for Growth: You don’t settle for “good enough” – you aim to exceed expectations.
· Cultural Fit: We work in a fast-paced, customer-driven environment, and we need someone who thrives in it.
Why Join Us?
· Be part of a fast-growing, innovative furniture brand.
· Work in a dynamic, non-traditional environment where your impact truly matters.
· Ongoing training and development to help you reach your full potential.
· A supportive team that values creativity, agility, and ownership.